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Partnership Opportunities

You're Not Buying
Logo Space.
You're Buying Into
the Story.

13,000 people are genuinely invested in whether Formula Zac makes the grid. When your brand becomes part of that story - they notice, and they remember.

13K+
Subscribers
Live · YouTube
-
Total Views
All-time · YouTube
-
Videos
Published · YouTube
ADC
Championship
Australia's premier open-wheel series
Current partners
The Audience

Who's watching

Formula Zac's audience isn't casual motorsport fans. They're people who've spent hours watching the car get built, the money run out, and the comeback happen. That level of investment means your brand lands differently here.

They skew 18–34, male-dominant - an audience that's notoriously hard to reach through traditional media. Aspirational, brand-aware, and deeply loyal to creators they trust.

This is an audience that helped fund a race season by watching videos. That's not passive viewership. That's community.

Audience Breakdown

By the numbers

18–24
38%
25–34
32%
35–44
18%
45+
12%
Male
78%
Female
22%

* Update with your YouTube Studio analytics

How It Works

Ways to integrate

Title Sponsorship
Your brand on the car, on the suit, in every video thumbnail. Embedded in the story, not stuck to the outside of it. The way Pakelo Lubricants runs with Formula Zac.
Dedicated Video Integration
A full segment of Zac using your product in context. Not a forced mid-roll - an honest account of how it fits the build, race prep, or lifestyle.
Car & Kit Branding
Your logo on the X1 and race suit - visible in every race weekend vlog, on-board clip, and broadcast footage from every ADC round.
Series Partnership
Multi-round or full season. Your brand woven into the narrative arc from pre-season prep through to the final round. Sustained, compounding exposure.
Merch Collaboration
Co-branded drops with the Formula Zac store. Your brand worn by the community that funds the racing.
Behind-the-Build Content
If your product touches the car, it gets documented. Workshop footage, installation, testing - narrated by someone the audience genuinely trusts.
Let's talk

Ready to Be Part
of the Story?

No template pitch decks - just a conversation about what makes sense for your brand.